Paramount plants promo flag in virtual world ‘Habbo’
Paramount Pictures Digital Entertainment and Habbo, the teen-centric virtual world, have inked a deal to create and merchandise virtual goods based on at least three of the studio’s films.
Under terms of the agreement–one of the first between a major studio and a virtual world–Habbo will have merchandising rights throughout North America for Beowulf, Mean Girls, and the upcoming The Spiderwick Chronicles, with more films possible at a later date.
Bobawulf, Mean Boba, and Bobawick Chronicles?
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